Archive for July, 2008
What Is Pay Per Click
July 26th, 2008
Pay per click is a strategy used in internet marketing online. As the name implies, an advertiser pays per click. Search engines such as Google and Yahoo run pay per click programs. Smaller companies also have pay per click services, however, they are not as effective.
How does a pay per click program work?
In a pay per click program such as with Google or Yahoo, a website owner or advertiser can specify how much they want to spend in bringing traffic to your website in a pay per click way. That means, the website owner will NOT be charged if his or her ads are displayed but no one clicks on them.
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