Marketing Plans

Welcome to Marketing Plans!

Marketing Plans is a resource for the beginning marketers’ education needs. Marketing is important for the success of every single business. Now with the internet becoming the primary place business is done, choosing great internet marketing plans is simply vital for your business’ survival! 

We have many marketing ideas and marketing strategies to help business owners market their products and services. We have resources for all types of marketing including: 

• internet marketing,
• search engine marketing,
• real estate marketing,
• email marketing,
• network marketing,
• direct marketing,
• affiliate marketing and
• many other online marketing strategies for different industries.

Different industries require different types of marketing plans. Some marketing strategies work for different groups of people while others are ineffective on the same group. 

Free marketing plans

Most things are free online nowadays. Marketing plans are no different. There are plenty of free marketing plans online and on our Marketing Plans website, we will be introducing you to many free marketing strategies that you can use for business. Before you choose marketing strategies and write a marketing plan, you need to know your business and decide which marketing strategies best suit the nature of your business so that you maximize the benefits for your marketing plans.

We are updating our Marketing Plans website regularly to add more marketing resources for you and your business. If you have questions or comments, please don’t hesitate to email us at the contact page above. In order to improve our list of marketing resources, we need to hear feedback from you.

Question: Have you ever been put on probation at work (law firm) and if so, do you think it’s okay to quit the job?

I am a 6th year attorney in a large law firm and I just had my annual performance review. I was told by 3 partners that my billable hours (lawyers are suppose to bill at least 1800 hours a year) are way below what it should be for an attorney of my level (6th year) and they put me on probation. I am not sure for how long and what happens if I don’t meet their billable goal thereafter, I’m guessing that I would be terminated.

Answer: I have never been put on probation at a law firm – well, other than when you first start working, one is always put on probation for a certain time period.

There are a few questions I have:
1) What hours do you work?
2) What are your billable hours? I realize they are less than the 1800 that is required, but how much less?
3) What is the reason why your billable hours are not high? 1800 hours is 150 hours per month, which is about 7 hours per day (calculating a 22 day work month), which basically means that if you are there for 8 hours per day, and take a 1 hour lunch, you need to bill for the remaining time that you are there.
4) Are you not getting enough work from the partners? If so, ask for more work.
5) Are you spending a lot of time marketing?
6) What is your realization rate? That is, how many hours do you bill versus how much is written off (because the partner thinks you spent too much time on the assignment, etc.)?

There has to be an underlying reason of why you’re not meeting the billable hour requirements.

My guess is that you are not getting the work from the partners in order to meet your yearly billable hour requirement. See if you can get work from other partners (not just those in your group) so that you can get back on track.

I would not leave the firm. The market is tough and at this point, you cannot make a lateral transfer unless you have a book of business that you can take with you to the new firm. Associates are “more marketable” between their second and fourth years of practice.

How many vacation days do you get? And is there some reason why you can’t just work longer hours and still take your vacation? Don’t you get a monthly report of your hours so you can track them?

Law Firm Marketing Newsletter Topic Tone and Timing